INTRO TO OBSERVING USERS

Applying a variety of techniques derived from social and behavioral psychology and anthropology to develop useful, powerful approaches to solving modern design and business problems. Working under the guidance of Conifer Research's founder, Ben Jacobson.

TEAM

Emily, Kun, Sara, Shaunali
Duration: 6 weeks
Role: research planning, recruiting, interview, shop-alone, final report, story telling

UNIQLO CHICAGO: THE SHOPPING EXPERIENCE

Uniqlo’s unique Tokyo experience is a major point of attraction for their customers. As time goes by how might Uniqlo improve their level of service expected by their customers while maintaining their brand perception.

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Design process

Reserch

Staff carry two shopping bags and Sorting clothes.JPG

Staff need clean the fitting room then let the next customer come in.JPG

Analysis